The idea

At Frameboy, we believe in pushing creative boundaries. During our annual team trip to OFFF Barcelona, one of the world’s leading design and creativity festivals, we were inspired to pitch a groundbreaking idea: the world’s first collaborative projection mapping on the iconic façade of the Disseny Hub Barcelona.

The idea

The genesis of this collaboration dates back several years, but it gained real momentum during our conversations at OFFF with fellow creators, designers, and animators. We discovered a shared aspiration: to scale visual content for larger surfaces, a vision driven by the understanding that not everyone gets the opportunity to create for big screens or monumental canvases.

The format

We developed a custom After Effects template specifically designed for 2D motion designers and 3D artists, with built-in 3D perspective to ensure accurate spatial alignment. To maintain consistency in animation rhythm, we integrated a click track to guide the pacing. At the same time, we commissioned a DJ to create a custom house music set, crafted to be played live on-site during the projection.

The result

The response on the open call was incredible. We received over 300 submissions from talented individuals around the globe. We filled three unforgettable nights and brought the community together through something we love: projection mapping.

Thursday May 8th

Friday May 9th

Saterday May 10th

Our contribution

Naturally, we couldn’t miss out on the mapping. We decided to carry the concept further internally, using the slinky as a constant element to set the pace. This gave each team member the opportunity to create their own scene, resulting in a playful and dynamic animation.