The Theatre of Dreams
The background
For the first time in the Middle East, Swarovski unveils its stunning Ramadan campaign and collection on 82 screens at Riyadh Boulevard Park in Saudi Arabia.
VIP guests celebrated the campaign unveiling with front row seats at a luxurious suhour.
Storyboard
Swarovski continues its brand transformation journey and is proud to launch a localized campaign to celebrate Ramadam. Swarovski’s wonderful story of self-reflection was unveiled on 82 well-tuned screens with bespoke creative development for one night only.
The concept sketch below belongs to Bureau Beatrice.