Immersive product launch | Swarovski for Bureau Béatrice.

The background

For the first time in the Middle East, Swarovski unveils its stunning Ramadan campaign and collection on 82 screens at Riyadh Boulevard Park in Saudi Arabia.

VIP guests celebrated the campaign unveiling with front row seats at a luxurious suhour.


Swarovski continues its brand transformation journey and is proud to launch a localized campaign to celebrate Ramadam. Swarovski’s wonderful story of self-reflection was unveiled on 82 well-tuned screens with bespoke creative development for one night only.

The concept sketch below belongs to Bureau Beatrice.

Animation overview

Frameboy’s animation combined images of a starry night and the Ramadam crescent moon with sparkling crystal pieces in shades of green and gold. Swarovski presented its campaign with Ola Farahat elegantly styled with jewellery from Swarovski’s iconic Millenia, Constella and Lucent families.

The show

The product launch show was held in Riyadh on Riyadh Boulevard. We could not be more proud to be part of a great team accomplishing such an ambitious project.

Client: Bureau Béatrice for Swarovski.

The entire production was in co-creation with our friends at Whojo.

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