1. Aesthetic direction

The newsroom needed to look real, fit the Terzake brand, and be visually engaging. The creative brief described it as a fresh, soft, and human editorial space – rooted in news, but alsoa place where you’d genuinely want to work.

Fortunately, the VRT team had already done solid groundwork on what worked – and what didn’t. Through a close collaboration, we landed on a look that checked all the boxes: Mood over architecture, Realism in detailing, Realistic depth of field, Lively lighting and atmosphere, No go: Sci-fi, “3D look” and corporate.

2. Technical execution

How do you translate a 3D environment onto a curved, seamless LED wall – without distortion,and with the correct perspective from multiple camera angles?

For us, the bigger question was: how can we make this workflow flexible, so we’re not repeating multiple long rendering steps every time something changes?

Our solution was a custom tool that adapts our renders in a single step to fit the LED wall perfectly. This way we could iterate quickly, without working through multiple steps or worrying about the correct perspective or distortion.

The Result