Campari
Campari
3D Visual World
3D Visual World
Brief
Brief
Capture Campari's distinctive character and energy.
Capture Campari's distinctive character and energy.
Idea
Idea
We translated Campari's personality — its colour, heat, and energy — into a self-contained 3D visual world. The work doubled as R&D, exploring how far we could push look and feel while keeping the brand instantly recognisable.
We translated Campari's personality — its colour, heat, and energy — into a self-contained 3D visual world. The work doubled as R&D, exploring how far we could push look and feel while keeping the brand instantly recognisable.
Research & Development
Back when Campari first started they used tiny critters called ‘Cochineal insects’ to dye their drink red. They are found often on cacti.
Research & Development
Back when Campari first started they used tiny critters called ‘Cochineal insects’ to dye their drink red. They are found often on cacti.
