Frameboy - Terzake VRT

Terzake

Terzake

Broadcast Identity

Broadcast Identity

Brief

Brief

Bring Terzake's visual identity to life across broadcast.

Bring Terzake's visual identity to life across broadcast.

Idea

Idea

We designed a consistent motion system that holds across every on-air moment, so the identity feels unified from segment to segment. It was built flexible enough for broadcast while staying unmistakably Terzake.

We designed a consistent motion system that holds across every on-air moment, so the identity feels unified from segment to segment. It was built flexible enough for broadcast while staying unmistakably Terzake.

Technical execution

How do you translate a 3D environment onto a curved, seamless LED wall – without distortion,and with the correct perspective from multiple camera angles?

For us, the bigger question was: how can we make this workflow flexible, so we’re not repeating multiple long rendering steps every time something changes?

Technical execution

How do you translate a 3D environment onto a curved, seamless LED wall – without distortion,and with the correct perspective from multiple camera angles?

For us, the bigger question was: how can we make this workflow flexible, so we’re not repeating multiple long rendering steps every time something changes?

Our solution was a custom tool that adapts our renders in a single step to fit the LED wall perfectly. This way we could iterate quickly, without working through multiple steps or worrying about the correct perspective or distortion.

Our solution was a custom tool that adapts our renders in a single step to fit the LED wall perfectly. This way we could iterate quickly, without working through multiple steps or worrying about the correct perspective or distortion.

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