Zara
Zara
Event Visuals
Event Visuals
Brief
Brief
Create an energetic, immersive environment for a Zara's anniversary concerts.
Create an energetic, immersive environment for a Zara's anniversary concerts.
Idea
Idea
We built atmosphere and energy through motion, turning a brand experience into an environment rather than a backdrop. The visuals were designed to make the space feel alive and in constant movement.
We built atmosphere and energy through motion, turning a brand experience into an environment rather than a backdrop. The visuals were designed to make the space feel alive and in constant movement.
1. Myles Smith
For Myles Smith, best known for his hits Stargazing, Gold, and Nice to Meet You, we created a mesmerizing night sky with shooting stars that perfectly complement his unique style. Our focus was to keep the artist at the center of attention while designing visuals that blend naturally into the scene, creating a subtle atmosphere that surprises and delights viewers everytime when they look up.
1. Myles Smith
For Myles Smith, best known for his hits Stargazing, Gold, and Nice to Meet You, we created a mesmerizing night sky with shooting stars that perfectly complement his unique style. Our focus was to keep the artist at the center of attention while designing visuals that blend naturally into the scene, creating a subtle atmosphere that surprises and delights viewers everytime when they look up.
2. Luz Casal
For Luz, we designed a dramatic cloudy night sky with a slowly rotating moon, perfectly synchronized with the rotating stage floor. Luz remained at the center, while the entire set, including the audience, gently revolved around her, creating a mesmerizing and immersive experience.
2. Luz Casal
For Luz, we designed a dramatic cloudy night sky with a slowly rotating moon, perfectly synchronized with the rotating stage floor. Luz remained at the center, while the entire set, including the audience, gently revolved around her, creating a mesmerizing and immersive experience.
3. Air
Air brought their own LED visuals, and our challenge was to enhance them without interfering with their artwork. We layered a dynamic northern lights setup that could be adjusted in real time. At times, the visuals were dimmed to a simple starry sky, with colors controlled via DMX to perfectly complement the performance.
3. Air
Air brought their own LED visuals, and our challenge was to enhance them without interfering with their artwork. We layered a dynamic northern lights setup that could be adjusted in real time. At times, the visuals were dimmed to a simple starry sky, with colors controlled via DMX to perfectly complement the performance.
4.The Blaze
For The Blaze, we created an immersive stormy sky with subtle, continuous lighting in the clouds, setting the perfect mood for a night full of dancing.
4.The Blaze
For The Blaze, we created an immersive stormy sky with subtle, continuous lighting in the clouds, setting the perfect mood for a night full of dancing.
5. Patti Smith
Legendary Patti Smith required an ambient, dreamy environment, for which we designed a spiral particle system that could be dynamically adjusted in brightness and color to match the mood of her songs and poetry. She marked the final of five performances celebrating Zara’s 50th birthday.
5. Patti Smith
Legendary Patti Smith required an ambient, dreamy environment, for which we designed a spiral particle system that could be dynamically adjusted in brightness and color to match the mood of her songs and poetry. She marked the final of five performances celebrating Zara’s 50th birthday.
