Four key pillars were identified to translate Shiseido’s remarkable brand essence that would shape our visual experience worthy of the brands 150th anniversary celebration.
Japanese heritage, to highlight Shiseido’s roots.
Scientific innovation to showcase the brand’s innovative approach to skincare science.
Excellent products to demonstrate Shiseido’s leading design principles.
A sensory ambience to ensure guests are immersed in a symphony of light, sound and stunning animations as they watch our show.